Keith,
I think I understand your point, but don't really agree that it should be addressed at the national level. The people you are refering to must first get hooked into the game at the local level. I don't think there are many clubs who get to stringent on the binocular issue. IBO sanctioned shoots is a different thing altogether. I have never had a problem telling someone that when they step up to state, national, or world level events, that the restrictions get tighter. Most that I have helped encourage along actually expect that. Those same people will sometimes need to modify other parts of their equipment as well to conform to a standardised set of rules, but then standardised competition rules is part of why this whole thing began anyhow.

My suggestion to you and anyone else interested is to start by inviting them to shoot with you locally. Have fun as friends first and let them know along the way how you enjoy the higher levels of competition. Help them sort out the rules as they appy to them. Encourage them to challenge themselves further than they have and to come teach us all a thing or two about shooting. At that point, if you've done all of that well, the binoculars will really be a small issue.