I am not exactly sure what you are referring to. Within 90 miles of my house there are 4 Hoyt dealers, all are stores. If you are referring to Wal-Marts, BassPro, Cabelas and online sales, Hoyt has never sold through them, at least not the top of the line bows. They are protecting the mom and pop stores that, theoretically have good help in them that know how to set up a bow. They have some reassurance that when you get a bow from one of their proshops you will walk out fit properly and happy. With the discount and mass retail shops the level of bow technicians is oftentimes marginal at best.

For what it is worth, Hoyt is no different than Mathews, and Bowtech in their selling practices, all of the are dealer sales only.