This stuff doesn't bother me in the least. The commercials of no bow company determine what I'm going to buy. They can say what they want and trash any other bow company they want. It isn't going to affect me positively or negatively. Just like I don't accept everything they say about the bows they make, I don't care what they say about their competition. I purchase bows, based on how they meet my needs, not on how nice they are to their competitors. I haven't seen Coke executives walking hand in hand with Pepsi executives anytime lately. Who gives a hoot what they say about each other?

I have no allegiance to any bow company and never will, unless I start selling them. On the other hand, I'm not dismissing a company because they're being "meanies" in their ads. I expect every bow company to fight for their share of the market. I'm far more annoyed by the companies who never advertise, leaving you unsure if they want your money or if they're even still in business.