If you read what I said again you will see that that is the velocity I PREFER I can load it a hell of a lot hotter than that. I am just saying Why would I want to? If I wanted the heck kicked out of me I would buy another 7MM Remington Ultra Mag. I see no reason to use much more fire power than it takes to make a quick humane kill which the 280 with the 120 grain Sierra does big time. Never had one even take a step after the impact. I have chronographed all my loads not just with my chronographs but also with professional equipoment used by Speer. I can do nothing about anyone elses results but I know what mine are. A buddy of mine worked for Speer for many years and we reloaded a lot together. I think most of my manuals list the 280 with 140 grain bullets at between 3000 and 3150. Anyway thats plenty fast for any deer critter and even bigger.