Phil,

I agree that advertising will get a good product more sales, but a product that is clearly inferior will be found out. For instance, let's set up a company that produces an older style twin cam that mirrors one of 10 years ago in looks, feel and sound. It may shoot okay, but it will be loud, full of vibration and recoil. Now, lets spend 50 million dollars in advertising (absolutely blowing Mathews away in this department). We will advertise more then 10 times as much as they do. Think we'll sell very many?