Straightarrow:
I personally don't believe any amount of advertising would get such a huge percentage of archers using a Mathews single cam if they were clearly inferior.
I'm not so sure about that statement. Not to say Mathews are inferior, they are not. But there are plenty of other bows as well made that don't sell the numbers Mathews do. Why is that? In a word, ADVERTISING. Joe Whoever walks into a shop to buy a bow, maybe his first. He sees banners with Mathews wins all the IBO shoots. Hmmm, that's the bow for me. It wins all the shoots. Right next to the LX is a brand X that has similar specs, but hybrid cams. He picks up the LX, he saw the banners. Maybe he even read the magazines. Some people are much more susceptible to advertising than we think.