If your ugly step-sister was using a beauty product that really worked, few would be impressed by its merit. Now take that same product and apply it on a big name celebrity like Britney Spears. Suppose it would make a difference in the products popularity?

No question about it in my mind, the Hoyt/Easton name, marketying strategy, and advertising capital accelerated the hybrid systems arrival to the forefront.

The "M" company did nothing but help the cause by calling attention to the product. Most of us can't help but watch a "cat fight". It gets our attention and generates interest. I mean who wouldn't want to see Britney Spears and Shania Twain compete in a "grudge match".