Sent them an e-mail and informed them as a sportsman I would not continue to use there product. I have two labs that have been fed IAMS since they were born. My father has 2 labs and 6 hound dogs he also feeds IAMS that we will discontinue feeding that brand. I also let them know I will be passing on the info. at all the field trials I attend this year. 10 dogs that have hearty eating habbits during hunting season is a lot. If too many sportsman make this same call it shouldn't take long for them too realize their mistake.