Every show has to have sponsors unless the show producer wants to foot the whole bill. These guys go and shop for sponsors that will help put their show on the air. My guess is that a lot of these guys got Mathews to help them out. In exchange they need to push that product to other hunters. A lot of the time, when you get a company to sponsor you show, they will provide equipment to use on the show for nothing.....another way of advertisement.

It is a business world everywhere ....except in the woods around my parts.