RE: WOW, is the Outdoor Channel owned byy......
as far as the advertising goes. Go up to someone who has no interest in bow hunting, but loves gun hunting and the outdoors. Ask them what a good bow is, id bet they say mathews. Whatever mathews is doing, its working. "Mathews sales rose 2600% from 1995 to 1999." i dont find that hard to beleive. Weather or not mathews is the best or overpriced or whatever isnt my place to say but they have a good product and know how to get it to the public.