A company pays for advertising so their product will be shown.
Matthews is not any more expensive than other top line bows. Price a Bowtech, Hoyt, PSE, Martin, on and on and on. All of their top-of-the line bows exceed $600.
Don't worry.....Matthews will not run off other manufacturers. Any that do drop out will be because of a combined market due to many good bow manufacturers.
Personally, I can't wait to get my hands on a new Martin Slayer or Cougar Magnum with Nitrous cams!