Yes Mathews could lower their price a lot if they would cut way back on the adds
This is the one comment I consistently hear about Mathews bows that mystifies me the most. "HEAR ME ONCE AND FOR ALL, MATHEWS BOWS DON"T COST ANYMORE THAN THE TOP OF THE LINE HOYT, BOWTEC, AR, OR HCA BOWS. In fact I paid slightly more for the Hoyt Razortec I have than I did for my Mathews Q2. If your local proshop is charging you way more for these bows then be pissed at them not Mathews.
There is virtually no difference in price at my local shop between a Mathews LX, a Hoyt Razortec, a Bowtec VFT, a Bowtec Patriot, an AR 34, or a PSE STL.