Every time I shot a bear (at six now since 2014), I've had to put the reticle on the bear, then raise the gun so I could see the reticle, and lower it again. I didn't ever miss, but didn't like the process. Same reticle is fine for deer, being brown or gray.

Last two bears were taken with my .338 with the lighted reticle. Makes a huge difference. Totally worth it if you are primarily a bear hunter. My scope has 3x-18x, which is a bonus. I have yet to shoot any animal above 3x.