Update...
Been almost a year since I started using WoolX clothing. Our deer season ends Thursday here in Md. Ive gotten a little carried away with this stuff I like it so much. Ive dropped over a grand on various articles of their stuff. Even bought all my Christmas presents from them. The only other thing I have that is merino wool in a FirstLite balaclava that also is very nice so I can't really compare WoolX to others. That said I think the WoolX stuff is super comfy and warm. If you're looking for some merino wool gear id definitely recommend WoolX.