I don't reload rounds for my various handguns because of price. I do it more so to pass some time. I find reloading relaxing and a bonus it gets me out of my wife's hair. For my rifles that's another matter. Definitely price as well as accuracy. My goodness, my buddy just bought a box of .35 REM for a 336 he picked up recently and paid somewhere between $35 and $40 for them! I can load them for easily half that. And a couple years ago I bought a Rem 600 in 6mm and paid I believe $25 for a box of 20. Rifle ammo has gone insane.