Since Leupold is making it mandatory to advertise their products at a certain price, there has been several different promotions, gift certificates and other incentives that are now available. This is a little marketing question hopefully everyone can help me with. If a Leupold scope is selling for the same price at every retailer, what would convince you to buy it from a certain retailer?

Jon Jackoviak
The Optic Zone
www.theopticzone.com
[email protected]