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Old 03-22-2017 | 04:07 AM
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BarnesAddict
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Originally Posted by Gm54-120
I believe the term limited production is the closest we will both get to agreeing and i could accept that as a reasonable description.
Thank you.

Originally Posted by Grouse45
This is right off the Ultimate website. Like I said, it's in the custom group of ML'S. Just like the owner clearly states below.

Orders and info, call 517-349-2976

Please place your order well in advance of when you need it. We do not stock pre-made muzzleloaders. Each is custom made to order and requires Ken's individual time & attention. Thank you!
Look very closely again at each word written above and don't read anything into it. What's happening is you're seeing only the word custom. It jumps up and grabs your attention, so you identify it only as custom.
What that statement says is that he builds them one at a time.
He uses the same identical parts for every single BP Xpress build, reaching into a container of identical parts for each rifle, and each rifle is identical rather you order it or I order it. IMO and as you see above, Gm54-120 also accepts it as a "Limited Production Rifle". Its a standard rifle that no matter who orders one, they are identical rifles, made from the identical parts. What you're identifying with, is MARKETING.

Marketing is a big deal and the way things are worded doing so catches people's attention, quickly. Good marketing earns a lot of money for businesses. We see it every day with many different things on TV. "Ask your doctor about .....", "Flex steel" "Bigger and better" and the list goes on an on. Marketing is the second largest cost, non-value added I might add, in the auto industry. Auto manufacturers spend hundreds of millions each year just on marketing alone.
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