Camo is over rated and over priced..........it didn't exist in the since we know it until recently (the time frame people began hunting for sport instead of necessity) before that your ancestors hunted for survival for thousands of years and were more successful than most people today. The main benefits of modern hunting clothing is the ability to keep you warm and dry and allow you to stay comfortably In the field longer. As previously mentioned deer see movement more than detail and if you don't account for wind and scent control they will smell you before they see you. As far as 3d camo yes it moves with the wind but wouldn't it look odd if everything else is moving and a blob (you) is not moving with your surroundings. But more importantly it breaks up your outline and creates natural shadows. Printed shadows on clothing are unnatural. Most significantly all animals recognize unnatural outlines to their environments just as humans do. Don't get me wrong every edge you take is better than none .......but more emphasis seems to be put on camo/technology etc than actual hunting woodsman skills. I just read an ebook called lethal deer hunting by matthew wilder......I got it from smashwords but its on amazon/barnes and nobel too I think.....it really got me thinking about the camo discussion so I couldn't resist replying to this thread. Im hoping they will put out a print version of the book soon.