As I stated before I think Martin is not on the right path with their ads & I am glad to see that some others are on the same boat as me!

If I want to look at hotwoman I will buy a playboy & see them all natural!

Archery is at a turning point, woman & children are interested & that type of marketing does nothing to attract that market. They are our future & we need to get them involved now.

Just imagine the market appeal you would have with a ad that shows the whole family having fun on a range or the excitement of a small child getting their first bullseye and their mother taking pride in that. It would turn attention to the sport as a fun family oriented sport.

When my wife saw the Martin ads she said " wow what a great way to exploit woman, that really dosn' s make me want to shoot a bow" I guess it' s all in how you look at it, Martin is cashing in I am sure but honestly why not try to promote the sport in a more positive manner?