On the point about lawsuits. They are settled all the time without a party admitting fault. Juries have a tendency to side with the injured party. Why do you think we don't have as many ladder manufacturers in the US anymore? Often times it is more economical to settle than to go through with a lengthy expensive trial.
A wise man told me a long time ago that when you're in business the less you say about your competition the better. Your product should be able to stand on its own merits.
On another issue, the brand bashing and shilling that go on in this forum are shameful. Might be one of the reasons activity here has slowed to a crawl.