Another thing to consider is that hunters are a big market with a considerable amount of money to spend. Manufacturers always bring "new" products to the market to stand out and then try to convince hunters they need or want the product. Each bullet company gets in on the act to get their piece of the money pie. Soon enough, all these companies have a similar bullet and they promote it. So the customer constantly hears how they need this bullet performance, when in most cases, they don't, as there are other alternatives. The customer needs to be a step ahead of these crafty marketers to see what's going on and know how to wisely spend their money.