I had the 4-12 version for a while, slick little set up. Sold it a couple weeks ago for $550. Very hard to beat for that price. A haven't heard of any cold weather issues with them, I know a couple guys that hunt hard and use them exclusively too. I just couldn't "warm" up to the looks of it, just didn't look right on a bolt rifle...

But you both mentioned the K.I.S.S method and the Eliminator is about as simple as it gets. Push one button and it gives you the yardage and a little red dot pops up to give you the correct holdover. Dialing a turret is much easier to screw up and takes longer.