A dirty little secret- if it were invented or standardized by winchester or remington and given even the normal level of hype and marketing, it would probably be one of the most popular deer cartridges today. It has just about everything you could ask for- low recoil, energy level slightly below a .270, excellent penetration, and outstanding accuracy (though this might have more to do with the rifles made for the cartridge than the cartridge itself- I' ve yet to see a remrugerchester rifle made with anywhere near the level of quality them swedes put into their military rifles.)