Read my post again. I didn't say all outfitters. I know there's some good ones, but the bad ones tend to stick in your memory.
I agree it's difficult for a new elk hunter to come to Colorado to do a DIY hunt. That's ok though. Nobody says you have to shoot an elk the first time. It's part of the learning curve. Elk hunting is hard as it should be. It makes it all the more rewarding when you do get an elk.
One thing I can guarantee you. If he does it himself he'll save at least $5000 to put towards the next hunt.
Here's a new service that will help any new elk hunter. Not your average map, but a much more specific map for just the elk hunter.
http://startmyhunt.com/