Interesting question. What price range(s) are you running your hunts and how competitive are you compared to other outfitters in NB or other provinces?
Something to consider is which group of hunters you want to target? If it's wealthier hunters, put together a package that would appeal to them at the sports shows that wealthy hunters attend. If it's the working man group of hunters, maybe offer something that would appeal to them such as some kind of group discount, no extra charge for filling a wolf tag (if applicable), etc.
If you're targeting HuntingNet hunters, maybe some kind of discount to HuntingNet members. Maybe advertise in certain hunting magazines and offer some kind of deal to subscribers.
Something else you might consider is some kind of reward/discount for referrals and/or returning hunters. Refer a buddy and you can come back at XX% discount and hunt with your buddy. Come back for a 2nd hunt and get whatever reward.
There's lots of possibilities. It would depend on who you're trying to attract to your business.