I didn't know you had mind reader powers? You're amazing.
How about this. He's out for a ride, and is amazed there's a moose running on the trail. He follows it, because he just wants to watch the moose, and doesn't realize he's doing anything wrong.
Stop thinking like a hunter. Not everybody knows it's wrong to chase a wild animal. To prove that point. Many people got tickets, because their dog chased wild animals. When you talk to them they had no clue it was wrong.