The Hornady GMX bullets are very similar to the Barnes TTSX bullets which are one of my favorite hunting bullets in my .300 Weatherby, but my Weatherby velocities are quite a bit faster than a 7-08, and I am usually hunting larger or more exotic animals than southern whitetail deer.
For hunting cartridges at sub-magnum velocities, I've had good bullet performance from cup and core bullets like the Sierra GameKing, Nosler Ballistic Tip, and Hornady SP InterLock. These bullets are about half the cost of the premium mono-metal bullets like the GMX or TSX, and they will reliably open up on thin skin animals like deer.