I also definately see this trend beginning to grow--everyone is going back to the " basics" it seems, my traditional sales rose almost 30% in 2003.

Why? Gee, I don' t know. Could be people are sick of being force-fed all of the marketing BS from manufacturers and are just rebelling.[] I must admit I also sometimes get sick of all of the " hype" ads that you know will be completely turned around the following year to say the exact opposite once people start actually figuring things out.[X(]

And, alot of these guys who switch back to basics seem to be having more fun again, because they are SHOOTING (what a concept!) instead of worrying about how fast the bow is, or how quiet, or what the force-draw is, or if it has straight and level nock travel, and who' s limbs are best, who' s riser is best, etc,etc, etc.

30% in one year. I think the manufacturers of the high-tech equipment might wanna re-think their marketing strategies a bit for the future. JMHO Pinwheel 12