One day I commented to one of our shooting clubs long time board of directors about the Zeiss Conquests he seemed to have on most of his rifles. He proceeded to tell me the only brand scope he'd buy for a long time was Leupold. But got tired of looking thru other brand scopes on the rifles of our club members that cost less than Leupolds and noticing the optics were equal to or sometimes better. He traded in about a dozen Leupolds to finance buying enough Zeiss Conquests for his rifles.