To put this in prespective, Brady lost to Quinn by about 32,000 votes in 2010. In that same year, 142,135 regular resident hunting licenses were sold. If even just 25% of those 142,135 hunters had voted for Brady (assuming they hadn't voted at all), or convinced someone else to vote for Brady (assuming this person didn't vote), Brady would have received an extra 35,533 votes, making him the governor of Illinois.