But chances are, the guy in Texas knew he was supposed to shoot a "management" deer going in (for a lesser price) and got buck fever when the "big-un" walked out. Probably why he lost. That said, I don't agree with allowing land owners to charge "by the inch" on a publicly owned deer. That means it is not hunting, but grocery shopping.
As an interesting sidenote, all deer in Texas (even pen raised deer) are publicly owned. The people who raise deer had a "breeders" license to breed and "sell" them. However the deer have to be "released from captivity" before they can be shot.
Kind of hard to "pull the trigger" on an archery buck if your guide waves his arms