Morning RR. Windage is on the right hand side, elevation on top. I've turned the eyepiece with no effect on reticle.

Is it possible that the reticle itself is loose, and that it has rotated inside?

If you were to draw intersecting lines thru the scope, the lines that run thru the elevation knob would go perfectly up and down, the windage left to right, but the line that would run thru the reticle would go from approx the 10 oclock to the 4 oclock position.

Like I said, its not a high end scope AND its made in commiville China. Perhaps its just a defective one. Gonna look at it again tonight and if I can't figure it out, I'm gonna dissect it, aka, rip that sob apart.