Mathews is proud to have donated a portion of the proceeds from each the Pink Lemonade Genesis, Electric Pink Ignition, Passion and Jewel towards the fight against breast cancer.

Mathews’ involvement was inspired by the 2007 NASP National Champion Morgan Floyd’s story of her mother’s battle with breast cancer. Since 2008 the World’s Largest Bow Manufacturer has donated approximately $150,000 to the noble cause. “Impact is one of Mathews’ core values and we are proud to be able to support this great cause. For the female archers choosing pink, you cannot only be proud that you shoot Mathews but also that you have helped people in need simultaneously,” said Matt McPherson, Founder and CEO of Mathews Inc.