+1 for this....I currently have 4 Swift Premier scopes on rifles....

3-9x40 on a Rem 700 in .243
3-9x40 on a Rem 700 in .270
6-24x50 on a Savage 10 in .308
6-18x50 on a Rem 700 in .257 Roberts AI (currently being finished by my smith...I am getting gitty like a teen girl headed to prom! LOL)

They all perform well...but the real proof is in how they handle their warranty...even the best scope manufactures occasionally have a bad scope sneak out. I got one of those. About 15 years ago I had a 3-9x40 Swift on my 7mm Mag that was bad...took it off and returned it to the dealer, they replaced it no questions asked and off I went...that scope is now on that .243 above...and the one on my 270 has been there for 18 years without fail and has been hunted with at least one hunt every year since.