Thanks all.
"The big names in optics are becoming less and less relevant as more companies are offering a good product, good warranties, and competitive prices. Six months ago nobody knew who Bresser was, now we're having trouble keeping the Everest binoculars in stock because they're so popular."
That's an interesting observation. Hopefully the competition leads to falling prices -- the Bruntons I've seen were in the Vortex HD to Razor price range. Makes it hard on the consumer to keep up though, and I'm sure some unscrupulous companies would not be above taking advantage of the confusion.