I know a Matthews pro shooter personally and he has the same attitude that Matthews ads show.

Personally, I shoot a Hoyt because I shot one and I liked it.

Matthews sales are always going to be higher, because everyone that buys one likes it but doesn' t like it too much, so when the new model comes out they just have to have a new one and wouldn' t dream of buying a different brand.

Just like Trucks. Ford has the highest sales every year, but Cheverolet has the highest custome satisfaction and longer life. Ford sales more because their customers want a Ford and always do, even when it breaks they buy another one. Or they just have more money than sense and buy a new one every year....