but you came on a little strong, pal
First thing you're not a pal of mine. If you think that's coming on strong I think you're a little sensitive.
Obviously never was the wrong word. I believe if I asked a 1,000 experienced deer hunters if scent control was an important factor I'd say 950 would say yes.
But, if you appreciate the fact that it can reduce some scent and provide even a slight advantage versus going without, then I say it's worth looking into.
If you appreciate the fact it's aborbed everything it will absorb sitting in the store and can't be regactivated by the heat of your dryer,(1472 degress Farenheit is need to do this)go ahead and buy it on sale and wear it for what it is decent camo clothing at a high price. I think the advantage is psychlogical which can be important in the woods, confidence is a key factor.
If I bought Gortex clothing and when it rained I got soaked I wouldn't say it just advertising/marketing it's ok.