I don't really like archerytalk's format, and I agree that it gets too spread out, but I don't really envision this being similar to archerytalk's discussion style.

I'm picturing something similar to what you'd find at retailers websites like midway or cabelas. Say a user wants to hear reviews for a Verminator Syco Tweety, he can open the review subforum, scroll to the call section, find the verminators section, and click on the Syco Tweety thread and see what the reviews say.

It wouldn't be an open discussion forum where users could discuss anything regarding a given brand, and the threads would be unlimited, like archerytalk's forum. It'd be a customer review list. If users had specific questions about a product and can't find the answer in the reviews available, they can ask it in the discussion section of the forum. Thereafter, if suitable answers to their questions are found, a guy like me could take the time to cut and paste the quotes and add them as a review to the respective review list in the review forum so that info could be there for the next guy.

What would be slick is if the threads could be formatted as modified polls, so they could display their "star rating" at the top of the page, then how each reviewer rated that call. Beyond that, maybe the thread title could include it so you could see from the forum front page the respective rating each respective item has. Not sure if our program has that capability or not, but it'd be similar to what retailer sites do, and would be a nice attribute to include.