Well I'll say good luck to you. Get your insurance locked down up front, liability on this type of business is pretty big (been there, done that, got the T-shirt).
What I'd suggest, however, is that you need to figure out what makes you stand out from all of the other guys on youtube, facebook, etc that are calling coyotes and trapping, etc, and figure out how to capitalize on it. I did video editing for "sponsorship pilots" for 4 different young "outdoors shows" the last two years that are offering basically the same production that you're talking about, and there are dozens if not hundreds of others on the web doing the same thing.
Not trying to discourage you, but rather trying to encourage you to raise the bar and develop your production to be something noteworthy. What will make YOUR company and your videoblog/facebook page stand out and earn it's position over any of the other guys with rifles and cameras? Figure out that schtick and run it.