I shoot the hornady vmax. It's about $22 for a box of 20. That's $1.10 per shot....and if you are going through that many boxes of ammo to make it expensive, you are either putting up a lot of fur (great!), to which ammo price doesn't really matter at that point. Or you are missing a lot, and misses are wasted time/money out of any gun....

Now if we were talking about a 257 weatherby mag at $70/ox I could understand. Can't afford to sight those in....