I beleive the offer is for a 1 year subscription that DOES cost $35.00 , but is offset by the $25.00 gift card to Bass Pro, thus ending up with a real out of pocket cost of $10.00.

That's the way I read it. Still a great deal and a good way and good time to help the NRA with the fight going on right now.

I just re-joined recently, but with this great deal I may add another year to my membership to take advantage of the deal and help the NRA at the same time.