That said, I don' t think anyone is questioning the effectiveness of Mathews advertising (which is mainly what your post addresses)
Jeff,
Actually, the main point of my post, was that the average bowhunter doesn' t care if Mathews smears Hoyt' s bows. If they did, the ad wouldn' t work. It' s only on these forums that there is a great outcry for justice to be served on the evil empire. [8D]
Bowtech shooter,
This is correct. You see, in the archery business, most dealers sell many different lines of bows whereas in say the auto industry, dealers sell Ford or Chevy not usually both... So the " yours sucks, ours is better than yours" advertising has a different effect.
Your area may be different, but around here there is one Mathews dealer for about 40 miles. The other 25 dealers, sell something else, yet a vast majority of the bows in our league are Mathews bows (league is held at a shop that doesn' t sell Mathews). It' s easy to see why the other 25 dealers want to put Mathews down so badly. Funny how the bowhunters don' t really care. People like yourself care, and for good reason. It' s how you make your living, and Mathews is taking a big chunk of the market. I would also take offense to the " top dog" slamming my product, and like I said, it' s common for the smaller companies to all gang up on the main rival. My point is, the average bowhunter doesn' t care. Once again, if they did, the advertising wouldn' t work.
Personally, I don' t shoot a Mathews and never have. The ads mean nothing to me. If anything, they are entertaining. For me to get offended by the ad, would be silly. Mathews is doing nothing to offend me! It would be like getting offended when Coke makes fun of Pepsi (or the other way around). The consumer doesn' t care. It' s entertainment to most of those on the outside of the industry.