Fit = I first look for a rifle fits me comfortably (without this, accuracy will be an issue)

Accuracy = I haven't had to put a second round in to an animal in a very long time, first shot is really all that matters...(I have missed a time or two though...hahaha)

Safety = location of the safety is big for me...I really prefer a side safety (like on the Remmy 700's and my Tikka)

Durability and well built = I want a gun that will last a lifetime, while I have several in the safe...90% of my hunting is still done with 2 rifles...

Mag capacity (see accuracy) isn't really an issue...I mostly hunt with my 270 WSM and 3 + 1 is all I get...