You need to shop around!!!!! I got my brand new Remington 870 Magnum at Wal-Mart for $225, and it wasn' t on sale, that was just the normal price. I think the Super Magnums were only $50 or so more. The clerk told me that it was about $100 cheaper than the regular list price because of some kind of deal Remington and Wally World has or something. I just bought mine about a month ago, so prices shouldn' t have changed. Check it out!