Here's a thought. How many folks do you hunt with that use any of the RUM cartridge? I'd guess between the regulars, the not so regulars and the other camps in which I have hunted (including a few "outfitter" camps) I have hunted with 100 +/- different folks over the past 5 years. Not one uses any of the RUM cartridges. No sales = bye-bye ! May take a few years, but I suspect about all of these as well as the "fat boys" like the SAUM, SM and SSM lines will drop off the map. And we'll be stuck with same-o, same-o, not sexy, 30.06 Spr., 243 Win., 7 mm Rem. Mag., 300 Win. Mag., 30-30 Win,. 270 Win., and the like there of.