The pattern looks good and the concept is there, but just like with any other camo out there, it has its places where it excels and places where it shouldnt be worn. Im with markj and Lebeau, Im an ASAT guy and it fits my needs. Im seeing more and more of it but not enough, where are the black and white pics??? Deer mainly see in black and white and this is where its showing how effective a pattern is IMO. This camo will sell regardless, but Im not sold that its effective for all game just yet.