When I first started considering buying my outfitting business a few years ago I called up a guy who lives about 30 minutes down the road in Montana and has been in the business all his life. I asked how business was going these days etc. The thing I remember most about the conversation was him saying "You can have a good area and be good at what you do but it is hard to compete with all the lying m*&%^$ F(*&^%s out there."

I chuckled at the time but I believe he actually summed up how you compete quite well, BE TOTALLY HONEST! I think it has always been true but with the internet age upon us you don't have anywhere you can hide from a bad reputation, not even overseas. If you don't oversell what you have and you won't ever have to worry about people cutting down your name, main complaint I hear about outfitters from my clients is that they were told things that just did not turn out to be true.