"Bullets" for the 308 Win. cartridge that are deer slayers abound. Just stay away from the rapidly expanding "varmint" bullets and keep the weight of the bullet in the 150 to 165 gr. range and you'll be good to go. I am old school and I don't fix what ain't broke. For me the 165 Sierra Game King, Hornady SST, and Nosler Partiton bullets are the right medicine for white tail deer. Most rifles in the 308 Win. cartridge excel with the 165 gr. bullet weights pushed at around 2750 fps. I have used these bullets on mule deer and feral hogs as well. These are not the cheapest bullets out there. My experience with super "cheap" bullets has been poor, so I stay away from them like the plague. As already mentioned, it is not necessary to use the penetration designed bullets, such as Trophy Bonded, that are built specifically for tougher game such as elk.