This is a good topic.
For me I look for quality and craftsmanship. I also consider made in America to be a big plus. I also look for veratility. Price is always important, but I am buying a lot less these days because I already have more than I need. Frankly I have been thinking of thinning the ML herd at my house these days. I have to admit that the NULA is very attractive to me these days.