In my view there are only 2 brands I will look at, Nikon and Leica.

Look around, I have a nikon and a leupold,

my nikon is an early model, works great, better than some new models from what I gather hearing about others... great long range relfection etc...

my leupold is kinda bowhunting model/type, I'd like to get a nikon soon for bowhunting, and maybe a newer/smaller long range one for the open country, but mine works pretty great already...

Nikon is the best/most reasonable IMO.